Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Happy Friday! We’ve been clutching our coffee mugs close to us for warmth and fighting off the winter blues with cute videos of baby sloths , daydreams of the other kind of sopa and lots of caffeine. When not enthralled by a rather mesmerizing zebra dance or bemoaning the fate of the future at the mass protest [...]
Read more →
Yesterday afternoon I was graced with this tweet from Stewie Griffin that made so much sense I thought I’d write a blog post about it. As a community manager a lot of my job is writing content for Twitter. Let me tell you – for those of you who don’t also tweet obsessively throughout the [...]
Read more →
Apparently I was a good girl this year because Santa brought me a very nice present – a Kindle Fire! The hot new e-reader from Amazon is the latest in readers that also double as tablets. While it can easily be compared to the iPad, I prefer this little gadget because of its size and [...]
Read more →
Contests on Facebook are a tried and true method of Like acquisition and customer engagement. From a Like & Win sweepstakes to a skill-based contest, these promotions can be fun for fans and a great marketing tool for brands. They can also be tricky to pull off; from unplanned Platform changes to holding the attention [...]
Read more →
The phrase “social media” has evolved to become a blanket term for nearly all things digital, encompassing a diverse set of tactics, platforms, uses and benefits. The following 10 S’s of social media should help explain the key ways in which social media is being used (and abused). 1. Sharing Social media is built on [...]
Read more →
Client: Ubisoft, Your Shape Fitness Evolved Video Game Solution Type: Digital Promotion Technology: Affinitive’s Facebook Sweepstakes Application Summary Your Shape Fitness Evolved (YSFE) sought to target gamers who are passionate about health and enjoy getting fit with video games. As one of the first games to use Microsoft Kinect, YSFE had the challenge of conveying [...]
Read more →
On a hot summer evening, occasionally all you want is a frosty, frozen cocktail. With the record-setting heat waves of the summer, sometimes multiple weekends of multiple batches of frozen goodness (and giddiness) will drain your liquor supply of the usual icy-blended suspects – tequila, rum – and you’ll look at your bottle of vodka [...]
Read more →
Client: Ubisoft Solution Type: Digital Promotion – Michael Jackson “Experience the Glove” Ultimate Rewards Sweepstakes Technology: Affinitive’s Social Sweepstakes Platform Services Provided: Strategy, Creative, Technology, Community Management and Measurement Objective Ubisoft sought to increase awareness and acquire Facebook fans for the new Xbox360 Kinect video game, Michael Jackson The Experience. Activation Like & Win sweepstakes [...]
Read more →
When Facebook unveiled “Open Graph” at their f8 event in 2010, it was the first time many of us had been exposed to Graph Theory. Basically, Facebook realized that they were onto something – they had grown so big, so quickly and had amassed so many users that they could essentially provide a global mapping of [...]
Read more →
Mark Zuckerberg made some important announcements affecting marketers at the f8 event yesterday, in particular TIMELINE, Facebook’s new ‘history of your life’ feed solution to the problem of a user’s social activity being lost to the bottom of the feed. Another major update included ‘Verbs’, contextual actions to the Like button such as Cooked, Watched, [...]
Read more →
Client: Major League Soccer Solution Type: Digital Promotion – MLS Pubs ViewFest Multichannel Sweepstakes Technology: Affinitive’s Social Sweepstakes Platform Services Provided: Strategy, Creative, Technology, and Measurement Objective: Major League Soccer seeks to increase brand awareness and drive tune-in by activating their network of 150 national pubs in a creative and competitive way. Activation: Consumers discover [...]
Read more →
An effective method to increase “likes” on your brand’s Facebook page is to prompt a user to “like” the page in order to access exclusive content – something many brands are adopting and implementing in creative ways. Below are some of my favorite “like us” call to action designs out there right now, chosen either [...]
Read more →
One’s social media savvy is truly measured by how hip one’s apps are, so we pulled out our phones to talk shop and share our favorite apps for work and play. Our collective apps range from amusing to handy, but all bear the Affinitive seal of approval! Evernote Bob says, “You never know when [...]
Read more →
Websites hiccup every now and then, but when they crash spectacularly hard, there’s not much one can do, aside from grinding teeth and muttering a few choice words. We like to make the best of situations, so we’ve rounded up some of our favorite error messages, which were surprisingly hard to rustle up when we [...]
Read more →
Read an interesting article online or find a funny video on YouTube? Just like millions of people every day, you’re probably going to share that URL with others. To give you an idea of how common this is, in 20 minutes 1,000,000 links are shared on Facebook and everyday tens of millions of links are tweeted [...]
Read more →
Twitter is a wordsmith’s best friend, so it’s no surprise that authors flock to the micro-social networking service to help launch their books. While most book launch campaigns on Twitter go under the radar, every once in awhile a hashtag will hit it big, or at least be so interesting that you can’t help [...]
Read more →
Psst… I have a confession to make. I do not “subscribe” to any blogs. Nor have I used an RSS reader for well over a year. Shocked? Don’t be, because I still get my daily fill of timely news, information, and gossip. Only now, I rely exclusively on my “social lens” – the filtered/curated content [...]
Read more →
Having a personal assistant would be nice. Instead of managing my own calendar, I’d have someone that keeps my contacts up to date, remembers all of my important events, alerts me when things come up, and even knows my interests so well that they could point out a special sale that I’d be interested in. [...]
Read more →
Client Name: Iovate Health Sciences Solution Type – Digital Promotions, Social Marketing for nutritional supplement brand MuscleTech Objective: Counter declining brand sentiment and support the launch of a new line of products by developing and activating the MuscleTech audience in social media, engaging with targeted communities and influencers to educate and deliver key product and [...]
Read more →
We talk a lot about the happenings and “moments” of social media as a company, but what about our own personal social media moments? Those of us here at Affinitive took a look back at 2011 and picked out a significant moment, near and dear to us. While some are lighthearted and in jest, others [...]
Read more →
Before moving to NYC, Waze was my co-pilot to and from work. Battling the infamous I-405 freeway we would go, Waze helping me avoid everything that was between my front door and my work desk. If you’ve found yourself in bumper to bumper traffic in LA, or any major city for that matter, you understand [...]
Read more →
Yep, I’m doing it, looking ahead for the next year in social media and making predictions, even though I’m likely to get them all wrong. The landscape changes so frequently, but looking back at what we thought would happen in 2011 compared to what actually happened can give us insight into which direction we might expect [...]
Read more →
If you are a sports fan and social media aficionado, you are likely well aware of how large a role Web 2.0 platforms and applications play in the sports industry. With 40% of U.S. individuals utilizing second screen devices, it is tough to ignore the over-saturation of trending topics revolving around the big game, the [...]
Read more →
Happy Friday! The office has been abuzz with end of the month activities and sushi lunches. When not discussing Super Bowl pools, we’ve been following Chad Ochocinco’s live tweeting of the State of the Union Address and his concerns over Speaker John Boehner’s state of happiness, admiring Instagram tabs on Facebook, and mulling over Gizmodo’s stringent [...]
Read more →
Ready or not, the use of RFID (Radio-Frequency Identification) is going to rise in the not so distant future. If you’re not familiar with RFID, it’s wireless technology that allows data to be shared between two devices within a close range. Still a little confused? That’s OK. Whether you’ve knowingly come into contact with RFID [...]
Read more →
Happy Friday the 13th! We’ve been doubling back, backing up everything repeatedly, and monitoring the office wireless from the corner of our eye today. When not puzzling over some truly bizarre taco-fueled crimes, refreshing the #truthvigilante hashtag, wondering at Verizon’s decision to create a gamified aspect to their brand or people who fell for the Facebook color scam, [...]
Read more →