Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
It’s Friday! Things have been abuzz in the office. When not quietly making memes of Hillary Clinton or Ridiculously Photogenic Guy, or commiserating with the folks who run the Facebook pages of the restaurants highlighted in the Old People Writing on a Restaurant’s Facebook Page Tumblr, we’ve been linking each other to these stories throughout [...]
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I recently re-watched one of the greatest movies of all time, The Godfather: Part II, in which Don Corleone provides one of the most memorable quotes in movie history: “Keep your friends close, but your enemies closer.” * Hearing that quote made me wonder, “how can a social media marketing practitioner apply this advice to gain [...]
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As an agency, people are often asking us if their company should participate in the latest and greatest social media trend to engage their customers. It is a good question, but it is usually the wrong one. A better question might be, “Is my brand ready for this trend?”. Every new initiative in social media [...]
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I haven’t missed all of the recent news about f-commerce. Stories being shared about the Gap, Nordstrom and others removing their Facebook stores, and headlines claiming the end of f-commerce before it even took off. If you find yourself dismissing f-commerce after reading news like this, you could be missing out on a huge opportunity [...]
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As the Facebook Timeline deadline of March 30 looms closer and closer, a few things to keep in mind in regards to what exactly Timeline means for your brand page in the immediate future as well as further down the road. It’s a topic well-traveled these days, but there are a few things no one [...]
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Every digital designer out there made a collective groan when Facebook announced Timeline was coming to brand pages. Brand Managers everywhere began scrambling together what it is they want to do with their brand on Facebook in terms of strategy and suddenly designer hours nearly doubled overnight in an effort to get everything ready for [...]
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Happy Friday, folks! Things have been aflutter in the office with content writing, prepping monthly reports, and a pizza party! When not watching orphan baby otters nurse, puzzling over the weirdly genius How Much is a Stamp? Twitter, and carefully culling gif reactions from What Should We Call Me? or pondering whose Twitter stream we’d like [...]
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Happy Friday, folks! Things have been abuzz in the office. When not pondering the mysterious elasticity of Jon Hamm’s face on the Emotions with Jon Hamm Tumblr, we’ve been feeling super meta playing Logos Quiz (seriously, Draw Something who?) and surprisingly intrigued by guessing which Congress members have tattoos. Here’s what we’ve been linking each other to [...]
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It’s Friday! We’ve got lots to share so let’s jump right to it! This is some of the stuff we’ve been linking each other to when not breathing a quiet sigh of relief that we’re not Rihanna’s publicist, laughing along with the TextInstagram Twitter, and going on a gleeful gif saving spree. We’re logging off [...]
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