Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
We are back from the invite-only Facebook Preferred Marketing Developer Spring Summit at Facebook HQ in Menlo Park, CA, where directors of Facebook product and marketing addressed the changing landscape of the Facebook Platform for marketers. We’re excited about what we heard, and we’d like to share some takeaways with you. What’s the value of [...]
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Way back in 2002, I cobbled together some code for an online “street team” platform that allowed record labels and movie studios to create buzz by mobilizing their fans and giving them tools to “get the word out”. We quickly saw the power of “engaging, empowering, and connecting” consumers and how passion extends far [...]
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As the Facebook Timeline deadline of March 30 looms closer and closer, a few things to keep in mind in regards to what exactly Timeline means for your brand page in the immediate future as well as further down the road. It’s a topic well-traveled these days, but there are a few things no one [...]
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Every digital designer out there made a collective groan when Facebook announced Timeline was coming to brand pages. Brand Managers everywhere began scrambling together what it is they want to do with their brand on Facebook in terms of strategy and suddenly designer hours nearly doubled overnight in an effort to get everything ready for [...]
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As an agency, people are often asking us if their company should participate in the latest and greatest social media trend to engage their customers. It is a good question, but it is usually the wrong one. A better question might be, “Is my brand ready for this trend?”. Every new initiative in social media [...]
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I recently re-watched one of the greatest movies of all time, The Godfather: Part II, in which Don Corleone provides one of the most memorable quotes in movie history: “Keep your friends close, but your enemies closer.” * Hearing that quote made me wonder, “how can a social media marketing practitioner apply this advice to gain [...]
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If you feel like your company would have nothing to say on Twitter, consider the following approaches you can take towards Twitter content. While you should really figure out what your company’s approach and strategy towards Twitter (and social media in general) is going to be before launching those accounts, it’s a good idea to [...]
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Dear Google, I like your services, I even drafted this post in Google docs, so I’m into it. Just don’t be that guy. When Google + launched it’s beta version a few months ago, I decided to research what kind of licensing rights users were signing away when posting photos on Google +. In addition [...]
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Even though StumbleUpon, the service that uncovers new and interesting content on the Web based on user’s likes and interests, has been around since 2001, the social networking platform and its capabilities haven’t been fully understood. With the site’s recent growth and re-branded identity, StumbleUpon is demanding the attention of both casual internet browsers and social [...]
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Still grappling with the latest changes to the Facebook insights dashboard? Did you rack your brain over the difference between Engaged Users and People Talking About This, Consumptions and Stories, Reach and Impressions? Did your heart rate increase a little when Facebook announced they were eliminating the old insights dashboard at the end of January? [...]
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Ready or not, the use of RFID (Radio-Frequency Identification) is going to rise in the not so distant future. If you’re not familiar with RFID, it’s wireless technology that allows data to be shared between two devices within a close range. Still a little confused? That’s OK. Whether you’ve knowingly come into contact with RFID [...]
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If you are a sports fan and social media aficionado, you are likely well aware of how large a role Web 2.0 platforms and applications play in the sports industry. With 40% of U.S. individuals utilizing second screen devices, it is tough to ignore the over-saturation of trending topics revolving around the big game, the [...]
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Client Name — Jeep Chrysler Solution Type — Digital Promotion Objective — Promote the release of Chrysler’s 2012 Jeep Call-of-Duty edition Wrangler through an immersive, social-driven consumer promotion within Facebook around Activision’s much-anticipated release of Call of Duty Modern Warfare 3. Activation — Jeep Ops, an immersive Facebook sweepstakes game, asked fans of Jeep to [...]
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