Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Earlier this summer Facebook announced they were opening up their platform to allow developers to create social applications that could deeply integrate with their functionality and data (and in turn, take advantage of the “social graph” of their 30 million members). We see the potential here as being enormous, and are already hard at work [...]
While in the process of pitching a prospective client I stumbled across a new trigger for word of mouth – validation. Imagine the scenario where you have some organic advocacy brewing around a new product you’ve released and you are receiving anecdotal stories about how people “love your product.” So what should you do? The [...]