Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Entries from October 2007

Getting a “Kick” Out of Facebook Apps!

October 28th, 2007 ·

Earlier this summer Facebook announced they were opening up their platform to allow developers to create social applications that could deeply integrate with their functionality and data (and in turn, take advantage of the “social graph” of their 30 million members).
We see the potential here as being enormous, and are already hard at work integrating […]

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Tags: Social Media · Technology

Growing Advocacy Through Connectivity

October 1st, 2007 ·

While in the process of pitching a prospective client I stumbled across a new trigger for word of mouth – validation.
Imagine the scenario where you have some organic advocacy brewing around a new product you’ve released and you are receiving anecdotal stories about how people “love your product.” So what should you do? The short […]

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Tags: Marketing