Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Growing Advocacy Through Connectivity

October 1st, 2007 ·

While in the process of pitching a prospective client I stumbled across a new trigger for word of mouth – validation.
Imagine the scenario where you have some organic advocacy brewing around a new product you’ve released and you are receiving anecdotal stories about how people “love your product.” So what should you do? The short […]

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Tags: Marketing