At this week’s Word of Mouth Marketing Summit and Research Symposium, PQ Media presented findings from their first-of-its-kind, in-depth analysis of the word of mouth marketing industry:
Word-of-Mouth (WoM) Marketing is the fastest-growing segment of the $254 billion marketing services sector of the media industry, which includes among others, branded entertainment, direct marketing and public relations. [...]
Entries from November 2007
Word of Mouth Marketing Spending to Break $1 Billion in 2007
November 16th, 2007 · Comments
Tags: Research
And the Wommie Award Goes to… Us!
November 2nd, 2007 · Comments
We’re proud to announce that our work with American Skiing Company and their MyA41 Passholder program has been named the winner of a 2007 “Wommie” Award by the Word of Mouth Marketing Association (WOMMA)!
According to WOMMA, the Wommies are “designed to recognize amazing word of mouth campaigns and the smart people who create them.”
That being [...]
Tags: Research
