Archive for February, 2008

The Book Trailer – Authors Going Viral!

Posted 26 February 2008 | By | Categories: Marketing, Social Media | 153 Comments

If you are an unknown, first-time author with a limited marketing budget, how can you generate awareness for your book and make it stand out? My good friend (and first-time published author) Jean Marie Pierson was facing that very dilemma with her new book, “No Good Girls”. Well, it turns out that she originally wrote [...]

New Analysis of Facebook Engagement

Posted 26 February 2008 | By | Categories: Social Media | 58 Comments

Compete (along with Mashable) has just released an interesting analysis of the increasing penetration of Facebook applications. They are growing rapidly with half of Facebook’s 31 million users using applications. This is very good news for application developers as a whole, but individual developers are primarily interested in their own applications. A critical factor that [...]

Changes at Facebook and the New Landscape of Applications

Posted 21 February 2008 | By | Categories: Social Media | 657 Comments

Recently, Facebook instituted new policies to crack down on the rampant spam that has plagued their platform since it launched. At the heart of the problem are “forced invites” and “passive news feeds”. The former are applications that prohibit people from using it unless they invite all their friends first and the later is the [...]