Affinitive’s Social Media Playground

If you are an unknown, first-time author with a limited marketing budget, how can you generate awareness for your book and make it stand out? My good friend (and first-time published author) Jean Marie Pierson was facing that very dilemma with her new book, “No Good Girls”. Well, it turns out that she originally wrote [...]

Compete (along with Mashable) has just released an interesting analysis of the increasing penetration of Facebook applications. They are growing rapidly with half of Facebook’s 31 million users using applications. This is very good news for application developers as a whole, but individual developers are primarily interested in their own applications. A critical factor that [...]

Recently, Facebook instituted new policies to crack down on the rampant spam that has plagued their platform since it launched. At the heart of the problem are “forced invites” and “passive news feeds”. The former are applications that prohibit people from using it unless they invite all their friends first and the later is the [...]