Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
If you are an unknown, first-time author with a limited marketing budget, how can you generate awareness for your book and make it stand out? My good friend (and first-time published author) Jean Marie Pierson was facing that very dilemma with her new book, “No Good Girls”. Well, it turns out that she originally wrote [...]
Compete (along with Mashable) has just released an interesting analysis of the increasing penetration of Facebook applications. They are growing rapidly with half of Facebookâs 31 million users using applications. This is very good news for application developers as a whole, but individual developers are primarily interested in their own applications. A critical factor that [...]