Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

The Book Trailer - Authors Going Viral!

February 26th, 2008 · 3 Comments

If you are an unknown, first-time author with a limited marketing budget, how can you generate awareness for your book and make it stand out? My good friend (and first-time published author) Jean Marie Pierson was facing that very dilemma with her new book, “No Good Girls”. Well, it turns out that she originally wrote […]

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Tags: Marketing · Social Media

New Analysis of Facebook Engagement

February 26th, 2008 · 2 Comments

Compete (along with Mashable) has just released an interesting analysis of the increasing penetration of Facebook applications. They are growing rapidly with half of Facebook’s 31 million users using applications.
This is very good news for application developers as a whole, but individual developers are primarily interested in their own applications. A critical factor that Compete […]

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Tags: Social Media