More than four in 10 consumers aged 18+ (42.6%) say their electronics purchases in 2007 were influenced by word-of-mouth (WOM), according to a recent study by BIGresearch.
Medium
2007
Word of Mouth
42.6%
Read article on product
34.3%
Newspaper inserts
30.5%
Broadcast TV
27.9%
In-store promotion
27.4%
Magazines
24.7%
Coupons
23.1%
Direct mail
22.5%
Internet advertising
22.4%
Newspaper
21.8%
Email advertising
21.5%
Product placement
13.9%
Satellite radio
8.4%
Yellow pages
7.9%
Instant messaging
7.5%
Source: “Simultaneous Media Study 11,” BIGresearch.
