Affinitive’s Social Media Playground

The phenomenal growth of Facebook after launching its application platform in May 2007 sent shockwaves to all other social networks. Where sites like MySpace had previously been actively attempting to block external widgets, they all began scrambling to implement their own APIs and embrace third party developers.

Now, a year later, the primary competitor to […]

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It’s been a long time since we’ve heard from Tremor, Proctor & Gamble’s word of mouth marketing unit but based on what Steve Knox had to say last week it might have been worth the wait.
A summary of his points:

Malcolm Gladwell’s ‘Mavens’ are flaky, focus on the ‘Connectors’
Successful WOM programs must have both advocacy […]

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For those of you who might have been following the Forrester Research Marketing Forum 2008 (either via “microblogging” or Twitter), a new set of metrics were put forth to better quantify how consumers engage with products and services.
The engagement model is based on Discovery, Evaluation, Use and Affinity for products and can be used offline […]

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Many marketers are interested in leveraging word-of-mouth, viral, and social media marketing because they view it simply as being “cheaper” than other marketing channels.
This is the wrong attitude. The expectation is small spend, huge results (often in a short amount of time). With traditional marketing channels, there is a linear relationship between spend and return […]

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When Google Maps was introduced in 2005, it was a watershed moment in the distributed web. While Microsoft had developed TerraServer (the first free API mapping service) in 1996, there was something about the elegance and power of the AJAX implementation of Google Maps that unleashed the creativity of multitudes of developers to spawn a […]

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What are you passionate about? Affinitive, a pioneer in the social media and word of mouth marketing space, is seeking a skilled Front-end Web Developer/Producer to join our team and work on fun, innovative and cutting-edge social media/”Web 2.0” projects for great clients.
You will be in charge of front-end development and production for a number […]

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