Affinitive’s Social Media Playground

The phenomenal growth of Facebook after launching its application platform in May 2007 sent shockwaves to all other social networks. Where sites like MySpace had previously been actively attempting to block external widgets, they all began scrambling to implement their own APIs and embrace third party developers.

Now, a year later, the primary competitor to […]

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It’s been a long time since we’ve heard from Tremor, Proctor & Gamble’s word of mouth marketing unit but based on what Steve Knox had to say last week it might have been worth the wait.
A summary of his points:

Malcolm Gladwell’s ‘Mavens’ are flaky, focus on the ‘Connectors’
Successful WOM programs must have both advocacy […]

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