Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
There’s a certain catch-22 in social media: everyone wants to use the thing that everyone else is using. Critical mass is, well, critical. But getting to that critical mass from nothing is the tricky part. Such has been the fate of OpenID, the essence of which is the idea that people should share their login [...]
In 2007, Gen X & Gen Y moms spent an estimated 1.7 trillion dollars on consumer and personal care products. With Mother’s Day fast approaching, have you thought about the importance engaging and reaching moms as part of your WOM strategy? Some highlights from a recent study released by Keller Fay Group: Today’s pregnant women [...]