Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

3 Steps to Influence Purchase Decisions Online

September 29th, 2008 · View Comments

A new report from MarketTools reveals that nearly 70% of Americans visit blogs, communities or social networks.  Of all respondents in the study, nearly half have been influenced in their purchase decisions by social media. Your product is being talked about everywhere by everyone.  A single product review can be seen by millions.  This realization [...]

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Tags: Marketing · Research · Social Media