Affinitive’s Social Media Playground

Here at Affinitive we strive to find and improve upon metrics for measuring offline conversations about our clients’ brands and products.  Online is easier to quantify with the tracking technologies available, but offline has always been a complex process and often difficult to measure accurately. One of our current methodologies involves a survey distributed to [...]

I started working on our Forrester Groundswell Award entry a while back and re-discovered a topic I had been thinking about a few months ago – “holistic” versus “siloed” approaches towards social media initiatives. The Groundswell authors break down the opportunities within social media to mirror corporate structures, providing an easy way for people in [...]

Two related, but equally-important concepts related to word of mouth are “social capital” and “social currency.” Social capital can be best defined as an “investment in social relations with expected returns in marketplace.” It deals with the value of an individual’s social network/connections. For example, let’s say you have a great new product that you’d [...]

Famed British street artist Banksy has recently hit NYC with a slew of interesting graffiti art and even an impromptu pop up Village Petstore and Charcoal Grill on 7th Avenue in the West Village. His messages are typically politically or socially charged and have been displayed (without permission) everywhere from Israel to China to the [...]

The International Academy of Visual Arts and the W3 Awards today awarded 4 awards to Affinitive: Category – Best Viral Promotion, Games & Gaming Category (Silver W3): Ubisoft’s ‘1191AD: Brotherhood of Assassins’ Campaign for Assassin’s Creed Category – Best Site, Social Networking Category (Silver W3): Hey! Nielsen for The Nielsen Company Category – Best Site, [...]

A recent backlash to the phrase ‘join the conversation’ has erupted from the social media crowd (see here, here, and here). Regarding the last article, I agree a community is a highly effective way to show consumers you care.  But the technique of “joining the conversation” isn’t a bad one, and considering our company, Affinitive, [...]