Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Future Thoughts: Brands in the Groundswell

October 29th, 2008 · Comments

I started working on our Forrester Groundswell Award entry a while back and re-discovered a topic I had been thinking about a few months ago – “holistic” versus “siloed” approaches towards social media initiatives.
The Groundswell authors break down the opportunities within social media to mirror corporate structures, providing an easy way for people in research, [...]

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Tags: Marketing · Social Media