Affinitive’s Social Media Playground

This post was inspired by some events that transpired over the past week.  In a nutshell, the teenage daughter of a well-respected and all around nice guy in the WOM industry recently went missing. When word got out, it spread like wildfire and spurred a flurry of good samaritanism among others in the industry who [...]

Although Affinitive does a slew of work in the video game space, I am far from a “gamer girl.” However, as I’ve grown with the company I have enjoyed getting to learn about this quickly growing industry and how influential it can be on both its loyalists and the mainstream consumers. I might not be [...]