Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Word of Mouth and Social Media Marketing… “Tipping Point”, or “Jumping the Shark”?

November 18th, 2008 · View Comments

(note: This post isn’t meant to be a critique of the recent WOMMA Summit but rather my general observations about the evolution of the WOM industry as a whole.) I recently returned from WOMMA’s Word of Mouth Marketing Summit in Las Vegas. It was a fun (yet sleepless!) few days and it’s always great running [...]

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Tags: Industry News · Marketing · Social Media