Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Online Video – A Growing Opportunity for Video Game Purchase Influence

February 12th, 2009 · Comments

A couple of notable online marketing studies found their way to my inbox recently and I thought I’d point out a conspicuous congruency supporting the use of online video as a key component of an overall marketing plan, especially for video game publishers.  Considering video game publishers make up a significant share of our client [...]

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Tags: Marketing · Research · Social Media