Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

My ROI – Measuring the Returns of Social Network Marketing

February 23rd, 2009 · Comments

I recently had the opportunity to attend the Online Community Unconference East 2009 at Baruch College here in New York City.  It was my first unconference and I thoroughly enjoyed it.  I met a lot of interesting people and participated in some lively discussions about online communities.  One particular session left me with a lot [...]

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Tags: Industry News · Marketing · Research · Social Media

Facebook: It’s all fun and games… til your mom friend requests you

February 23rd, 2009 · Comments

Yesterday I signed onto to my Facebook account to find that I had received a friend request from my best friend from high school’s mom. How did this happen? Since when did it become acceptable for our parents to join Facebook?
Adults joining Facebook has become an increasingly popular and mildly disturbing trend. According to [...]

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Tags: Industry News · Research · Social Media