Archive for February 23rd, 2009

My ROI – Measuring the Returns of Social Network Marketing

Posted 23 February 2009 | By | Categories: Industry News, Marketing, Research, Social Media | 851 Comments

I recently had the opportunity to attend the Online Community Unconference East 2009 at Baruch College here in New York City.  It was my first unconference and I thoroughly enjoyed it.  I met a lot of interesting people and participated in some lively discussions about online communities.  One particular session left me with a lot [...]

Facebook: It’s all fun and games… til your mom friend requests you

Posted 23 February 2009 | By | Categories: Industry News, Research, Social Media | 1,072 Comments

Yesterday I signed onto to my Facebook account to find that I had received a friend request from my best friend from high school’s mom. How did this happen? Since when did it become acceptable for our parents to join Facebook? Adults joining Facebook has become an increasingly popular and mildly disturbing trend. According to [...]