Affinitive’s Social Media Playground

A couple of notable online marketing studies found their way to my inbox recently and I thought I’d point out a conspicuous congruency supporting the use of online video as a key component of an overall marketing plan, especially for video game publishers.  Considering video game publishers make up a significant share of our client [...]

Earlier last week I came across the Top 100 Social Brands of 2008, a list compiled by measuring brand mentions across social media platforms and based on an average of these mentions for each brand in the month of December. Upon reading the list, I was especially struck by the top two brands, the iPhone [...]