Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Entries from March 2009

@iamdiddy Educates @theellenshow About Twitter

March 13th, 2009 · Comments

P Diddy talks Twitter on Ellen DeGeneres (YouTube)

In what will certainly become a smashing viral success, P Diddy, a relatively newcomer to Twitter (@iamdiddy), educates Ellen DeGeneres (now on Twitter – @theellenshow-  although at Press Time has yet to “tweet”).
In typical Diddy fashion he pronounces himself the most popular man on Twitter [112,820 followers - [...]

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Tags: Industry News · Social Media

Snickers Slams the Brakes on Social Media

March 11th, 2009 · Comments

Last Monday the social media industry was all atwitter over the news of Skittles’ new official site (or lack there of.)  While reviews were mixed in terms of execution (and originality), I think most agreed it was an A for effort and one of the more progressive social media moves from a brand so far [...]

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Tags: Industry News · Marketing · Social Media

New Facebook Business Pages and Engaging Consumers in Conversation

March 11th, 2009 · Comments

Facebook recently revamped it business pages and while it provides new opportunities for brands, there are also new challenges.
The primary change is that a majority of the page is now taken up with the “wall”, which consists of status updates and comments by fans. This is obviously a direct response to Twitter and the success [...]

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Tags: Industry News · Marketing · Social Media

Generating WOM for a New Product or Service that Doesn’t Yet Exist

March 8th, 2009 · Comments

How do you get people excited (and talking) about your great new product or service while it’s still in development? Here are five tips that have proven successful:
Tip #1: Motivation
If you are truly starting “from scratch,” with no existing customers (let alone an existing CRM system or even an email list), you’ll need to think [...]

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Tags: Marketing · Social Media

Baby Boomers Aren’t That Far Behind

March 4th, 2009 · Comments

I know I shouldn’t be, but I’m still a little amazed when I see the elderly chatting away on cell phones. It’s somewhat of a stark contrast for me because I remember seeing my grandmother’s rotary phone as a child and now I see her answering calls on her cell phone instead. And no, I’m [...]

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Tags: Industry News · Research · Social Media

Young And Old Alike Are Online, Using Email

March 3rd, 2009 · Comments

Marketing VOX reported today on a new study from the Pew Research Center on internet usage by generation.  The report reveals some insights into the specific behaviors of internet users by age group, from blogging to playing games.  There’s some valuable information to be gleaned and I encourage you to check out the full report [...]

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Tags: Industry News · Research · Social Media