Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Entries from June 2009

The Future is Looking Bright for Social Networking and Word of Mouth Marketing

June 15th, 2009 · Comments

It’s no surprise that marketing budgets will continue to shift towards better ways to engage and reach consumers as this recession begins to subside. Continue with building better brand equity and not only will consumers remember you but feel a connection and loosen up pockets as more money begins to come in. This is also [...]

[Read more →]

Tags: Industry News · Marketing · Social Media

Quizno’s Torpedoes Their Social Media Ship

June 11th, 2009 · Comments

We’ve all done things in our rebel adolescence that we regret.  For digital natives, the ubiquity of social media now means every indecency, whether you remember it or not, could end up haunting you online for a very long time.  Splattering your awkward self-discovery phase all over the internet is regrettable for most of us, [...]

[Read more →]

Tags: Marketing · Social Media