Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
That’s the percentage of retailers who have NO plans to have a Facebook page. ONE. PERCENT. That means that of the retailers surveyed in a survey by the e-tailing Group and PowerReviews in August and September of this year, Facebook will have almost 100% brand penetration, as reported by eMarketer. Other interesting insights from the [...]
In four separate client conversations over the last couple of months I’ve heard nearly the exactly the same phrase – “We have several successful social media efforts, but we’re missing a ‘hub’ that ties them all together.” Welcome to the strategic phase of social media marketing. This lack of integrated strategy is largely a result [...]
In the past year Facebook has become all but a staple in an online marketer’s repertoire thanks to their accelerated global growth and widening appeal across demographics. There are few brands out there that wouldn’t stand to benefit from an official Page for customers to connect with. Pages have offered myriad methods of engagement, from [...]
That is the question…. At least that’s the question that keeps coming up in conversations with my current / future / probable clients as we look at how to integrate Social Media Marketing into their strategy for 2010. As I’ve mentioned in earlier posts, it’s no longer an uphill convincing battle of us trying to [...]