OK, so you’ve identified your relevant social media channels and now have several outposts within social media. Your initiatives have proven successful at generating awareness, engaging in conversations and acquiring new relationships. The next logical step becomes how to evolve and connect these various pieces of your social media puzzle so that the whole becomes [...]
Entries from November 2009
Evolving Beyond Communities of Unconnected Communities (Part 2 of 2)
November 16th, 2009 · Comments
Word of Mouth “Supergenius” Preview – How Random House Connects Directly With Their Fans
November 3rd, 2009 · Comments
We’ve been invited by our friends at GasPedal to present at their upcoming “Supergenius” conference (aka “How to be Great at Word of Mouth Marketing”), where we’ll be giving a talk titled “How Random House is Connecting Teen Readers Directly with Authors”. Click on the video below for a preview of what to expect, courtesy [...]
Tags: Case Studies · Marketing · Self-Promotion
