Archive for November 3rd, 2009

Word of Mouth “Supergenius” Preview – How Random House Connects Directly With Their Fans

Posted 03 November 2009 | By | Categories: Case Studies, Marketing, Self-Promotion | 57 Comments

We’ve been invited by our friends at GasPedal to present at their upcoming “Supergenius” conference (aka “How to be Great at Word of Mouth Marketing“), where we’ll be giving a talk titled “How Random House is Connecting Teen Readers Directly with Authors”. Click on the video below for a preview of what to expect, courtesy [...]