Affinitive’s Social Media Playground

Anyone who has developed Facebook apps, or any kind of Facebook integration, knows that Facebook development can be a less than pleasant experience. How often does an API need a live status? Even though we all know the way Facebook has opened up their platform has been revolutionary, an already amazing source of [...]

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Those of you who watch a little show called Glee are aware of how important it is to “find your voice”. While characters on Glee find their literal voice, the lesson to be learned from the show is the importance of understanding who you are and staying true to that personality. The same can be [...]

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OK Go – This Too Shall Pass from OK Go on Vimeo.
I don’t claim to have any of the answers to the many major issues that are currently plaguing the music industry. If I did, I wouldn’t be sitting at this desk. I’d be in world domination mode somewhere up on Broadway where Bad Boy [...]

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As anyone might have guessed, December 2009 brought with it a deluge of year-end retrospectives and year-ahead predictions in social marketing. Industry luminaries, climbers, and just about anyone with a Twitter account and an opinion spoke out.   By putting an ear to the ground one may have heard some harmony emerging, and innovation [...]

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With hundreds of tweets hitting popular users (retailers, celebrities, etc) daily how does the savvy marketer keep up or track on tweets and the elusive Twitter mentions?
In our experience, many of the Twitter trackers currently on the market do not have the capacity to accurately monitor the exact number, nature and content of Twitter user [...]

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There still seems to be a lot of confusion about the definitions of “Word of Mouth” and “social media” and how they are similar/different, so I thought I would kick off the year with a refresher. Put simply:

Word of Mouth is the act of people talking.
Word of Mouth Marketing is giving people a reason to [...]

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