Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Word of Mouth and Social Media – Similar, but Different!

January 6th, 2010 · View Comments

There still seems to be a lot of confusion about the definitions of “Word of Mouth” and “social media” and how they are similar/different, so I thought I would kick off the year with a refresher. Put simply: Word of Mouth is the act of people talking. Word of Mouth Marketing is giving people a [...]

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Tags: Marketing · Social Media