Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
As anyone might have guessed, December 2009 brought with it a deluge of year-end retrospectives and year-ahead predictions in social marketing. Industry luminaries, climbers, and just about anyone with a Twitter account and an opinion spoke out. By putting an ear to the ground one may have heard some harmony emerging, and innovation in cause [...]
With hundreds of tweets hitting popular users (retailers, celebrities, etc) daily how does the savvy marketer keep up or track on tweets and the elusive Twitter mentions? In our experience, many of the Twitter trackers currently on the market do not have the capacity to accurately monitor the exact number, nature and content of Twitter [...]
There still seems to be a lot of confusion about the definitions of “Word of Mouth” and “social media” and how they are similar/different, so I thought I would kick off the year with a refresher. Put simply: Word of Mouth is the act of people talking. Word of Mouth Marketing is giving people a [...]