Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
As the “big players” like Facebook, Google and Twitter have begun adopting OAuth, we will be seeing a more integrated web. For those not aware, OAuth allows a user to log into a 3rd party site using credentials from another website. Furthermore it allows the 3rd party site to perform actions on the other site [...]
A recent article in the New York Observer discusses how luxury handbag brands have been sending MTV’s Jersey Shore reality TV star Nicole “Snooki” Polizzi handbags of their competitors, hoping that her association with competitors’ products will create disloyalty and mockery among consumers who in no way want to be “associated” with Snooki or viewed [...]