Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
The adjective “dual threat” is commonly used in sports, reserved for an athlete who possesses a number of different strengths; one who competes and plays at a completely higher level. In the competitive environment of social television, Viggle is that dual-threat application that gives its competitors nightmares. When I first read about the release of [...]
It’s Friday! We’ve been either attending or livestreaming Social Media Week panels and caught up in #Linsanity (yes, us too) and all its ever enduring puns and memes here in the office. When not live tweeting the Grammys or looking at breakdowns of the social media industry, we’ve been linking each other to these stories. We’re logging off for the [...]
If you feel like your company would have nothing to say on Twitter, consider the following approaches you can take towards Twitter content. While you should really figure out what your company’s approach and strategy towards Twitter (and social media in general) is going to be before launching those accounts, it’s a good idea to [...]