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1%

1%

Posted 29 September 2009 | By | Categories: Industry News, Research, Self-Promotion, Social Media | 1 Comment

That’s the percentage of retailers who have NO plans to have a Facebook page. ONE. PERCENT. That means that of the retailers surveyed in a survey by the e-tailing Group and PowerReviews in August and September of this year, Facebook will have almost 100% brand penetration, as reported by eMarketer. Other interesting insights  from the [...]

To Tweet or not to Tweet?

To Tweet or not to Tweet?

Posted 15 September 2009 | By | Categories: Marketing, Social Media | 1 Comment

That is the question…. At least that’s the question that keeps coming up in conversations with my current / future / probable clients as we look at how to integrate Social Media Marketing into their strategy for 2010. As I’ve mentioned in earlier posts, it’s no longer an uphill convincing battle of us trying to [...]

The Social Marketing “Land Grab”

The Social Marketing “Land Grab”

Posted 11 August 2009 | By | Categories: Marketing, Research, Self-Promotion, Social Media | 5 Comments

“Social Media” are the two hottest buzz words on the block in the big, wide world of marketing.  Diving into the various social marketing platforms – such as Facebook, Flickr, Tumblr (or another blogging platform although I have all my pesos on Tumblr reigning supreme), and the hottest little platform on the list, Twitter, is [...]

Dear KFC: Never Underestimate the Power of Free + Word of Mouth

Dear KFC: Never Underestimate the Power of Free + Word of Mouth

Posted 11 May 2009 | By | Categories: Industry News, Marketing, PR, Self-Promotion, Social Media | 2 Comments

Dear KFC Team, Last week you learned a valuable lesson (no, not that Oprah is queen – we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth. To recap, for those who haven’t been stampeded in one of your locations within the past week… You as a brand, interested [...]

Billboard-sized Consumer Generated Content Hits the Streets of LA!

Billboard-sized Consumer Generated Content Hits the Streets of LA!

Posted 22 April 2009 | By | Categories: Case Studies, Marketing, Self-Promotion | 46 Comments

One of our clients, Redwood Creek, has a series of collectible “Vintage Print” posters that they have been releasing over the past few years as no obligation takeaways for consumers. These Vintage Prints feature iconic, greater outdoors inspired scenes and are available to consumers at no cost via their community site Blaze the Trail. Recently, one [...]

Want to add Social Media to your marketing mix? Leave it to the experts.

Want to add Social Media to your marketing mix? Leave it to the experts.

Posted 17 April 2009 | By | Categories: Industry News, Marketing, PR, Self-Promotion, Social Media, Technology | 1 Comment

This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?” Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, [...]

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@iamdiddy Educates @theellenshow About Twitter

Posted 13 March 2009 | By | Categories: Industry News, Social Media | 5 Comments

P Diddy talks Twitter on Ellen DeGeneres (YouTube) In what will certainly become a smashing viral success, P Diddy, a relatively newcomer to Twitter (@iamdiddy), educates Ellen DeGeneres (now on Twitter – @theellenshow-  although at Press Time has yet to “tweet”). In typical Diddy fashion he pronounces himself the most popular man on Twitter [112,820 [...]

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Social Media = Key Driver of Brand Awareness and Reputation

Posted 26 February 2009 | By | Categories: Industry News, Marketing, Research, Social Media | 49 Comments

The following chart from Marketing Sherpa takes a look at how brands and companies can best go about creating brand awareness, increasing affinity, and driving traffic to any targeted brand message. According to the study, in all of these scenarios a majority of brands and marketers turn to Social Media-driven strategy to make this happen. [...]

New Social Media Survey: Twitter Rulez, MySpace Droolz

New Social Media Survey: Twitter Rulez, MySpace Droolz

Posted 20 February 2009 | By | Categories: Industry News, Marketing, Research, Social Media | 2 Comments

Abrams Research released a Social Media Survey this month, where they surveyed over 200 social media leaders from the US/Canada during Social Media Week (during January 2009). Their key findings are not surprising to me as a Social Media marketer, but happily reinforce much of what we believe to be true: brands should be on [...]

Inspiration: White House on Vimeo

Posted 30 January 2009 | By | Categories: Industry News, Self-Promotion, Social Media | 2 Comments

1/31/09: Your Weekly Address from White House on Vimeo. In thinking about ways in this new year that I could better contribute to Affinitive’s blog, I got inspired by the blog over at everyone’s favorite minimalistic housewares company, SimpleHuman. Their blog has become a must-read for me, not because they dish out the inside scoop [...]

Microsoft’s New “Retail” Gamble

Microsoft’s New “Retail” Gamble

Posted 15 January 2009 | By | Categories: Industry News, Technology | 1 Comment

Following hot on the heels of Apple’s retail store success, Microsoft announced today that they are opening their first “Retail Experience Center”, a brick and mortar home for consumers to  “build connected shopping experiences and consumer loyalty, improve business insights and decision making, create operational efficiencies,” and ultimately, “address rising consumer expectation and competitive pressures [...]

No Such Thing…REALLY?

No Such Thing…REALLY?

Posted 23 October 2008 | By | Categories: PR | 3 Comments

Famed British street artist Banksy has recently hit NYC with a slew of interesting graffiti art and even an impromptu pop up Village Petstore and Charcoal Grill on 7th Avenue in the West Village. His messages are typically politically or socially charged and have been displayed (without permission) everywhere from Israel to China to the [...]