Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
I came across a recent report released by IBM titled “From Social Media to Social CRM” that any brand marketer developing social media marketing strategies should definitely check out (don’t worry, it’s a quick read you can tackle over lunch!) IBM surveyed 1,000 customers around the world (including 350 executives) to understand what drives consumers [...]
I’m proud to announce that today Affinitive was named to the Facebook Preferred Developer Consultant (PDC) program! Facebook launched the program to connect brands, celebrities, companies and organizations with experienced developers and agencies that can enhance and manage their Facebook Pages, develop effective marketing programs, and create deeply integrated social experiences on Facebook Platform. We [...]
Yes, it’s that time of year again when the pundits come out of the woodwork to make their “Top 10″ lists of predictions for the following year, so I figured I would throw my hat in the ring… with a twist. Since the social web has greatly reduced our attention spans, I’ve decided to trim [...]