Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
I’m in Las Vegas right now attending The Word of Mouth Marketing Association’s 2010 Summit. WOMMA just announced the winners of their 2010 “WOMMY” awards, and I’m proud to announce that Affinitive has won the GOLD award, for best experiential marketing program, for our work with Random House! You can view our case study below. [...]
As companies continue to expand/extend their social footprints, they are increasingly benefiting from both the resulting traffic they are receiving from people sharing content from their websites with others as well as traffic to areas of their website containing user-generated content (UGC) from search engines. I refer to these concepts as Social Referrals and Social [...]
I’m as excited as anyone about the social marketing potential of the ‘real-time’ web, particularly as it applies to the mobile/location-based space. As more and more people flock to apps such as Foursquare, Gowalla, and BriteKite to document their every movement, everyone from local businesses to global brands are taking notice and trying to put [...]