Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
While I know it’s very easy for us marketers to all get worked into social media hysteria, let’s not lose sight of the fact that over 80% of Word of Mouth recommendations happen offline. Twitter might be “sexy”, but face-to-face is still king. That being said, I find it surprising that more brands aren’t providing [...]
Like countless others, I’ve been glued to my TV for the past few days absorbing all of the Olympics action, from the opening ceremonies to the drama of the women’s snowboard cross final. At first it was fun watching the Twitterverse provide funny side commentary via the #Olympics hashtag (even I’m guilty of posting a [...]
There still seems to be a lot of confusion about the definitions of “Word of Mouth” and “social media” and how they are similar/different, so I thought I would kick off the year with a refresher. Put simply: Word of Mouth is the act of people talking. Word of Mouth Marketing is giving people a [...]