Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Is Diversity The Key To Influence On Twitter?

April 16th, 2010 · View Comments

The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter by Sarah Perez reviews a study by Meeyoung Cha, Hamed Haddadi, Fabricio Benevenuto, and Krishna P. Gummadi* that gives the research data to back up what most social media pros already know – follower counts on Twitter are  “somewhat of a meaningless metric when [...]

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Tags: Research · Social Media · Strategy

Getting Focused: Attention Budgeting for Social Media Pros

March 18th, 2010 · View Comments

The emergence of social media into the mainstream has undoubtedly been a boon to social media professionals.  More and more, both brick-and-mortar and online start ups have been incorporating social media tools such as YouTube, Facebook, Twitter, and LinkedIn, into the day-to-day management of their businesses. As a social media professional, running multiple concurrent client [...]

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Tags: Productivity · Social Media · Strategy

“You Have To Be In It To Win It!”

February 17th, 2010 · View Comments

If you had asked me in 2005 what I’d be doing for a living in 2010, the answer would have never been social media strategy.  The Internet, then, for me was a tool to gather information, not a tool by which I would interact with my friends, receive news and get through my day with.  Five [...]

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Tags: Marketing · Social Media · Strategy

How Do You Protect Your Tweets?

January 14th, 2010 · View Comments

With hundreds of tweets hitting popular users (retailers, celebrities, etc) daily how does the savvy marketer keep up or track on tweets and the elusive Twitter mentions? In our experience, many of the Twitter trackers currently on the market do not have the capacity to accurately monitor the exact number, nature and content of Twitter [...]

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Tags: Marketing · Social Media · Technology