Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Dear Google, I like your services, I even drafted this post in Google docs, so I’m into it. Just don’t be that guy. When Google + launched it’s beta version a few months ago, I decided to research what kind of licensing rights users were signing away when posting photos on Google +. In addition [...]
Client Name — Jeep Chrysler Solution Type — Digital Promotion Objective — Promote the release of Chrysler’s 2012 Jeep Call-of-Duty edition Wrangler through an immersive, social-driven consumer promotion within Facebook around Activision’s much-anticipated release of Call of Duty Modern Warfare 3. Activation — Jeep Ops, an immersive Facebook sweepstakes game, asked fans of Jeep to [...]
What is real? If you were to watch David Kaplan’s new short movie entitled, Play, reality could just be a game. If reality is simply what your five senses feed your brain, it is nothing but a series of electrical impulses. So there’s reality reality, as in the sensation of spring time when the barren [...]