Affinitive’s Social Media Playground

Marketing channels, such as Word of Mouth Marketing and Online Marketing, are expected to grow to an astounding 27% of overall marketing expenditures by 2012, up from 7% in 2002, according to a new research study recently released by IBM Institute for Business Value titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer”. [...]

Yesterday I signed onto to my Facebook account to find that I had received a friend request from my best friend from high school’s mom. How did this happen? Since when did it become acceptable for our parents to join Facebook? Adults joining Facebook has become an increasingly popular and mildly disturbing trend. According to [...]