Affinitive’s Social Media Playground

Facebook made some Page updates recently including the elimination of the Boxes tab and shrinking the width of the canvas to 520x.  We knew it was coming (Facebook announced the changes last October) and Facebook were kind of enough to display to admins ahead of time what their tabs would look like with the new [...]

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When Facebook unveiled its Open Graph platform in April, coined “the next evolution of Facebook,” perhaps the most important announcement was the introduction of the “Like” button.  “Like” is Facebook’s effort to socialize the web by leveraging the social graph across the internet one line of HTML at a time.  In doing so, Facebook also [...]

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Just a quick heads up. We’ve begun noticing the implementation of the new ‘Like’ button that will soon be replacing ‘Become A Fan’ on Facebook pages. Not only has the button changed, but the ‘#### Fans’ box now displays “#### People Like This” We’ve also noticed that the little orange flag at the top of [...]

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This week brought with it some exciting news and stories in the area of social media measurement and, since I didn’t write any of them, I thought I would do my part to highlight some favorites.  I’m not going to trust myself to say that I’ll do this every week, I probably won’t. Here are [...]

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Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is.  Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]

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As anyone might have guessed, December 2009 brought with it a deluge of year-end retrospectives and year-ahead predictions in social marketing. Industry luminaries, climbers, and just about anyone with a Twitter account and an opinion spoke out.   By putting an ear to the ground one may have heard some harmony emerging, and innovation in cause [...]

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