Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

3 Steps to Influence Purchase Decisions Online

September 29th, 2008 ·

A new report from MarketTools reveals that nearly 70% of Americans visit blogs, communities or social networks.  Of all respondents in the study, nearly half have been influenced in their purchase decisions by social media.
Your product is being talked about everywhere by everyone.  A single product review can be seen by millions.  This realization can […]

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Tags: Marketing · Research · Social Media

WOM in the Workplace

July 15th, 2008 ·

The water cooler just got a lot sexier for marketers. A recent survey conducted by WorkPlace Media and reported by MarketingCharts indicates that 96% of workplace consumers give coworkers advice about products and services. Additionally, 93% also seek advice before making purchases.
“The American workplace is replacing the American neighborhood as the most lucrative marketing […]

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Tags: Industry News · Research