Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Social Media Measurement News Roundup

March 10th, 2010 · Comments

This week brought with it some exciting news and stories in the area of social media measurement and, since I didn’t write any of them, I thought I would do my part to highlight some favorites.  I’m not going to trust myself to say that I’ll do this every week, I probably won’t.
Here are a [...]

[Read more →]

Tags: Industry News · Research · Social Media · Strategy

Facebook ‘Impressions’ Lend Little Insight

February 10th, 2010 · Comments

Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is.  Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]

[Read more →]

Tags: Industry News · Marketing · Research · Social Media

Program To Watch: Pepsi Refresh

January 15th, 2010 · Comments

As anyone might have guessed, December 2009 brought with it a deluge of year-end retrospectives and year-ahead predictions in social marketing. Industry luminaries, climbers, and just about anyone with a Twitter account and an opinion spoke out.   By putting an ear to the ground one may have heard some harmony emerging, and innovation [...]

[Read more →]

Tags: Industry News · Marketing · Social Media

Marketing On Facebook Grows Up (Ask Your Lawyer!)

September 21st, 2009 · Comments

In the past year Facebook has become all but a staple in an online marketer’s repertoire thanks to their accelerated global growth and widening appeal across demographics.  There are few brands out there that wouldn’t stand to benefit from an official Page for customers to connect with.  Pages have offered myriad methods of engagement, from [...]

[Read more →]

Tags: Industry News · Marketing · Social Media

Young Folks Don’t Care About Twitter… Maybe

August 5th, 2009 · Comments

There’s a lot of buzz over the “Teens Don’t Tweet” report published by the Nielsen Company today, including articles from Mashable and Business Insider.
While I have no evidence to argue against this other than the myriad personal anecdotes from teens in the comments of the media coverage (I tweet therefore we tweet!) and the [...]

[Read more →]

Tags: Industry News · Research · Social Media · Technology

Quizno’s Torpedoes Their Social Media Ship

June 11th, 2009 · Comments

We’ve all done things in our rebel adolescence that we regret.  For digital natives, the ubiquity of social media now means every indecency, whether you remember it or not, could end up haunting you online for a very long time.  Splattering your awkward self-discovery phase all over the internet is regrettable for most of us, [...]

[Read more →]

Tags: Marketing · Social Media