A new report from MarketTools reveals that nearly 70% of Americans visit blogs, communities or social networks. Of all respondents in the study, nearly half have been influenced in their purchase decisions by social media.
Your product is being talked about everywhere by everyone. A single product review can be seen by millions. This realization can […]
3 Steps to Influence Purchase Decisions Online
September 29th, 2008 ·
Tags: Marketing · Research · Social Media
WOM in the Workplace
July 15th, 2008 ·
The water cooler just got a lot sexier for marketers. A recent survey conducted by WorkPlace Media and reported by MarketingCharts indicates that 96% of workplace consumers give coworkers advice about products and services. Additionally, 93% also seek advice before making purchases.
“The American workplace is replacing the American neighborhood as the most lucrative marketing […]
Tags: Industry News · Research


