Archive by Author

How To Get More Out Of Your Facebook Insights

Posted 01 February 2012 | By | Categories: Analytics, Marketing, Social Media, Strategy | No Comments

Still grappling with the latest changes to the Facebook insights dashboard?  Did you rack your brain over the difference between Engaged Users and People Talking About This, Consumptions and Stories, Reach and Impressions?  Did your heart rate increase a little when Facebook announced they were eliminating the old insights dashboard at the end of January? [...]

What’s in Store for Social Platforms in 2012

Posted 27 December 2011 | By | Categories: Social Media | No Comments

Yep, I’m doing it, looking ahead for the next year in social media and making predictions, even though I’m likely to get them all wrong.  The landscape changes so frequently, but looking back at what we thought would happen in 2011 compared to what actually happened can give us insight into which direction we might expect [...]

How To Track Your Runner At The ING New York City Marathon

Posted 03 November 2011 | By | Categories: Self-Promotion, Social Media, Technology | No Comments

I’m running the ING NYC marathon on November 6th in support of  Camp Interactive, a non-profit organization helping at-risk youth (more on Camp Interactive at the bottom of this post.) The marathon is this Sunday, November 6th. It has been a long and often painful road getting here and my anxiety at the thought of running [...]