Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Mark Zuckerberg made some important announcements affecting marketers at the f8 event yesterday, in particular TIMELINE, Facebook’s new ‘history of your life’ feed solution to the problem of a user’s social activity being lost to the bottom of the feed. Another major update included ‘Verbs’, contextual actions to the Like button such as Cooked, Watched, [...]
A bit of a self-promotional plug ahead, but it’s for a good cause! I’ve never been much of a runner. The longest race I’ve completed was 3.2 miles when I participated in the Mets 5k race to home plate in 2005, back when Shea stadium was still called Shea and I had just moved to [...]
Contests on Facebook are a tried and true method of Like acquisition and customer engagement. From a Like & Win sweepstakes to a skill-based contest, these promotions can be fun for fans and a great marketing tool for brands. They can also be tricky to pull off; from unplanned Platform changes to holding the attention [...]