Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
A recent backlash to the phrase ‘join the conversation’ has erupted from the social media crowd (see here, here, and here). Regarding the last article, I agree a community is a highly effective way to show consumers you care. But the technique of “joining the conversation” isn’t a bad one, and considering our company, Affinitive, [...]
A new report from MarketTools reveals that nearly 70% of Americans visit blogs, communities or social networks. Of all respondents in the study, nearly half have been influenced in their purchase decisions by social media. Your product is being talked about everywhere by everyone. A single product review can be seen by millions. This realization [...]
The water cooler just got a lot sexier for marketers. A recent survey conducted by WorkPlace Media and reported by MarketingCharts indicates that 96% of workplace consumers give coworkers advice about products and services. Additionally, 93% also seek advice before making purchases. “The American workplace is replacing the American neighborhood as the most lucrative marketing [...]