Affinitive’s Social Media Playground

When marketers decide to use any marketing channel, they should always ladder back to the brand’s objectives. This is hardly a novel concept and is part of any strategic process, such as the famed Forrester POST methodology, that many use to determine a Social Marketing plan of action.
When it comes to Social Marketing specifically, those [...]

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Sunday marked my three-year anniversary with Affinitive. While three years might not be a monumental milestone for many who have been with companies for decades, in the agency world in this city – it is a measurable moment.  At least it is for me. My longest commitments outside of Affinitive are to my chihuahua and [...]

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OK Go – This Too Shall Pass from OK Go on Vimeo.
I don’t claim to have any of the answers to the many major issues that are currently plaguing the music industry. If I did, I wouldn’t be sitting at this desk. I’d be in world domination mode somewhere up on Broadway where Bad Boy [...]

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As the new year hits full swing, we’re all in search of our list of hopeful (and overly ambitious?) resolutions for what the new year will bring. Eat healthier. Exercise more. Work hard. Play harder. My list seems to contain some variation of this every year.  So what will the new year bring to Social [...]

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That’s the percentage of retailers who have NO plans to have a Facebook page. ONE. PERCENT.
That means that of the retailers surveyed in a survey by the e-tailing Group and PowerReviews in August and September of this year, Facebook will have almost 100% brand penetration, as reported by eMarketer.
Other interesting insights  from the survey:

More than [...]

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That is the question….
At least that’s the question that keeps coming up in conversations with my current / future / probable clients as we look at how to integrate Social Media Marketing into their strategy for 2010. As I’ve mentioned in earlier posts, it’s no longer an uphill convincing battle of us trying to say [...]

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