Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Client: Major League Soccer Solution Type: Digital Promotion – MLS Pubs ViewFest Multichannel Sweepstakes Technology: Affinitive’s Social Sweepstakes Platform Services Provided: Strategy, Creative, Technology, and Measurement Objective: Major League Soccer seeks to increase brand awareness and drive tune-in by activating their network of 150 national pubs in a creative and competitive way. Activation: Consumers discover [...]
Client: Ubisoft Solution Type: Digital Promotion – Michael Jackson “Experience the Glove” Ultimate Rewards Sweepstakes Technology: Affinitive’s Social Sweepstakes Platform Services Provided: Strategy, Creative, Technology, Community Management and Measurement Objective Ubisoft sought to increase awareness and acquire Facebook fans for the new Xbox360 Kinect video game, Michael Jackson The Experience. Activation Like & Win sweepstakes [...]
Client: Ubisoft, Your Shape Fitness Evolved Video Game Solution Type: Digital Promotion Technology: Affinitive’s Facebook Sweepstakes Application Summary Your Shape Fitness Evolved (YSFE) sought to target gamers who are passionate about health and enjoy getting fit with video games. As one of the first games to use Microsoft Kinect, YSFE had the challenge of conveying [...]