Affinitive’s Social Media Playground

It’s been a long time since we’ve heard from Tremor, Proctor & Gamble’s word of mouth marketing unit but based on what Steve Knox had to say last week it might have been worth the wait.
A summary of his points:

Malcolm Gladwell’s ‘Mavens’ are flaky, focus on the ‘Connectors’
Successful WOM programs must have both advocacy […]

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With consumer brands increasingly moving from monitoring conversations to executing word of mouth marketing programs there is a growing need for clarification of the various options available to a brand marketer when executing a WOMM initiative.
Most everyone we talk to understands the need and importance for word of mouth but since it’s still a relatively […]

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While in the process of pitching a prospective client I stumbled across a new trigger for word of mouth – validation.
Imagine the scenario where you have some organic advocacy brewing around a new product you’ve released and you are receiving anecdotal stories about how people “love your product.” So what should you do? The short […]

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The online social media explosion continues with daily news coverage highlighting companies and advertisers wishing to harness the power of WOM by tapping into online communities. Solely engaging and activating the invaluable and trusted “influencers” at their online spaces, however, has left one critical WOM strategy neglected and underutilized… OFFLINE Word of Mouth Marketing tactics.
Marketers […]

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