While in the process of pitching a prospective client I stumbled across a new trigger for word of mouth – validation. Imagine the scenario where you have some organic advocacy brewing around a new product you’ve released and you are receiving anecdotal stories about how people “love your product.” So what should you do? The [...]
Growing Advocacy Through Connectivity
October 1st, 2007 · View Comments
Tags: Marketing
Online WOM + Offline WOM = Most Effective Tactic for Marketers
July 11th, 2007 · View Comments
The online social media explosion continues with daily news coverage highlighting companies and advertisers wishing to harness the power of WOM by tapping into online communities. Solely engaging and activating the invaluable and trusted “influencers” at their online spaces, however, has left one critical WOM strategy neglected and underutilized… OFFLINE Word of Mouth Marketing tactics. [...]
Tags: Industry News · Research
