Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
Come join me in Chicago on Monday, May 9th-11th for the Word of Mouth Marketing Association’s School of WOM Event where I’ll be presenting alongside our client Random House about how to evolve WOM programs into holistic corporate assets. Here’s a summary of our discussion: Random House | The Building Blocks of a Successful WOM [...]
OK, so you’ve identified your relevant social media channels and now have several outposts within social media. Your initiatives have proven successful at generating awareness, engaging in conversations and acquiring new relationships. The next logical step becomes how to evolve and connect these various pieces of your social media puzzle so that the whole becomes [...]
In four separate client conversations over the last couple of months I’ve heard nearly the exactly the same phrase – “We have several successful social media efforts, but we’re missing a ‘hub’ that ties them all together.” Welcome to the strategic phase of social media marketing. This lack of integrated strategy is largely a result [...]