Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
With consumer brands increasingly moving from monitoring conversations to executing word of mouth marketing programs there is a growing need for clarification of the various options available to a brand marketer when executing a WOMM initiative. Most everyone we talk to understands the need and importance for word of mouth but since it’s still a [...]
While in the process of pitching a prospective client I stumbled across a new trigger for word of mouth – validation. Imagine the scenario where you have some organic advocacy brewing around a new product you’ve released and you are receiving anecdotal stories about how people “love your product.” So what should you do? The [...]
The online social media explosion continues with daily news coverage highlighting companies and advertisers wishing to harness the power of WOM by tapping into online communities. Solely engaging and activating the invaluable and trusted “influencers” at their online spaces, however, has left one critical WOM strategy neglected and underutilized… OFFLINE Word of Mouth Marketing tactics. [...]