Affinitive’s Social Media Playground

Come join me in Chicago on Monday, May 9th-11th for the Word of Mouth Marketing Association’s School of WOM Event where I’ll be presenting alongside our client Random House about how to evolve WOM programs into holistic corporate assets.

Here’s a summary of our discussion:

Random House | The Building Blocks of a Successful WOM Platform

Through its “Random Buzzers” online community platform, Random House is facilitating conversations between the publisher, authors, and Millennial readers. In this session, you’ll not only learn the mechanics behind this program (2010 Gold WOMMY Award Winner), but also find answers to questions like; How do I best utilize a ‘Give to Get’ philosophy to drive WOM? How can I sell that concept internally? How can brands act cross-functionally to maximize consumer experience and program ROI? How do I employ segmentation strategies to optimize engagement? What are optimal content development and frequency strategies? How important are engagement incentives? How can I report on and measure online and offline WOM?

Visit the School of WOM site for more information as well as registration details. Hope you can make it!