Affinitive’s Social Media Playground

Inspired by the best-selling book Groundswell (which should be on the bookshelf of anyone interested in word of mouth or social media marketing), Forrester has created the Groundswell Awards, which recognizes excellence in accomplishing business goals with social applications (categories include “Listening”, “Talking”, “Energizing”, “Supporting”, “Embracing”, “Managing”, and “Social Impact”).
Affinitive is happy to announce that […]

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Recently, video game publisher (and Affinitive client) NAMCO BANDAI Games sought help in choosing the official box art for the upcoming PlayStation 3 release of NARUTO: Ultimate Ninja Storm.
Tapping into their 20,000+ member Hokage’s Room enthusiast community, members were invited to complete a survey and provide feedback on 6 designs as well as how the […]

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In a previous post, it was seen that two college students could, in their spare time, make an unofficial brand application that attracted hundreds of thousands of users. But what about the official applications? Why is it that so often, when companies invest a great deal of time and effort into creating applications, they fail? […]

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“Great word-of-mouth marketing campaigns are elegant. They are fun.”
So says Andy Sernovitz (the founding CEO of the Word of Mouth Marketing Association) in this iMediaConnection article, where he gives some nice props to our work for Square Enix. Andy also talks about the The Five Ts of Word-of-Mouth Marketing - components that any successful word […]

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