Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Entries Tagged as 'Industry News'

Without FBML Apps, Facebook Leaves Page Policies Without A Home

August 27th, 2010 · View Comments

Facebook made some Page updates recently including the elimination of the Boxes tab and shrinking the width of the canvas to 520x.  We knew it was coming (Facebook announced the changes last October) and Facebook were kind of enough to display to admins ahead of time what their tabs would look like with the new [...]

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Tags: Industry News · Social Media

The Science of Word of Mouth (infographic)

May 14th, 2010 · View Comments

Here’s a really nifty infographic I came across via the recent Smash Summit event’s blog. While it doesn’t contain much information I haven’t already read/seen elsewhere, it provides a nice at-a-glance visual overview (unfortunately, the chart doesn’t cite it’s data sources). Print it out and hang it over your water cooler (click to enlarge)

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Tags: Industry News · Research · Social Media

Empower Users by Implenting HTML5 Today

May 4th, 2010 · View Comments

HTML5 has been around for a while. Yes, it is still in draft form and the formal specification hasn’t been published yet, but that didn’t stop all major modern browsers from implementing a decent set of HTML5 features. By now, the web is chock full of HTML5 examples showing off everything from latest JavaScript to [...]

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Tags: Industry News · Technology

Facebook ‘Like’ Is Here

April 19th, 2010 · View Comments

Just a quick heads up. We’ve begun noticing the implementation of the new ‘Like’ button that will soon be replacing ‘Become A Fan’ on Facebook pages. Not only has the button changed, but the ‘#### Fans’ box now displays “#### People Like This” We’ve also noticed that the little orange flag at the top of [...]

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Tags: Industry News

A “Real-Time” Look at Social Web Growth

April 9th, 2010 · View Comments

I recently came across a pretty nifty widget that illustrates the exponential growth of the “social web”. Similar to the famed National Debt Clock, although the chart doesn’t pull in “real-time” data, the information it dynamically presents is based on a number of key social web data points from a number of sources, i.e.: 20 [...]

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Tags: Industry News · Research · Social Media

Social Media Measurement News Roundup

March 10th, 2010 · View Comments

This week brought with it some exciting news and stories in the area of social media measurement and, since I didn’t write any of them, I thought I would do my part to highlight some favorites.  I’m not going to trust myself to say that I’ll do this every week, I probably won’t. Here are [...]

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Tags: Industry News · Research · Social Media · Strategy