It’s no surprise that marketing budgets will continue to shift towards better ways to engage and reach consumers as this recession begins to subside. Continue with building better brand equity and not only will consumers remember you but feel a connection and loosen up pockets as more money begins to come in. This is also [...]
Entries Tagged as 'Industry News'
The Future is Looking Bright for Social Networking and Word of Mouth Marketing
June 15th, 2009 · Comments
Tags: Industry News · Marketing · Social Media
Dear KFC: Never Underestimate the Power of Free + Word of Mouth
May 11th, 2009 · Comments
Dear KFC Team,
Last week you learned a valuable lesson (no, not that Oprah is queen - we already knew that). You learned, hopefully, not to underestimate the power of Word of Mouth.
To recap, for those who haven’t been stampeded in one of your locations within the past week…
You as a brand, interested in dipping [...]
Tags: Industry News · Marketing · PR · Self-Promotion · Social Media
Want to add Social Media to your marketing mix? Leave it to the experts.
April 17th, 2009 · Comments
This week Marketing Sherpa asks the question “How Knowledgeable are Marketers [about Social Media] who have no Social Media experience?”
Quite an interesting question indeed. With Social Media being a super hyped little pair of buzz words, every agency, self-promoting fameball, or major brand who follows trendy little buzz words has jumped on the tweeting, wall-posting, [...]
Tags: Industry News · Marketing · PR · Self-Promotion · Social Media · Technology
“Beyond Advertising” Study - A Strategic Path to the Digital Customer
April 6th, 2009 · Comments
Marketing channels, such as Word of Mouth Marketing and Online Marketing, are expected to grow to an astounding 27% of overall marketing expenditures by 2012, up from 7% in 2002, according to a new research study recently released by IBM Institute for Business Value titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer”.
The [...]
Tags: Industry News · Research
@iamdiddy Educates @theellenshow About Twitter
March 13th, 2009 · Comments
P Diddy talks Twitter on Ellen DeGeneres (YouTube)
In what will certainly become a smashing viral success, P Diddy, a relatively newcomer to Twitter (@iamdiddy), educates Ellen DeGeneres (now on Twitter - @theellenshow- although at Press Time has yet to “tweet”).
In typical Diddy fashion he pronounces himself the most popular man on Twitter [112,820 followers - [...]
Tags: Industry News · Social Media
Snickers Slams the Brakes on Social Media
March 11th, 2009 · Comments
Last Monday the social media industry was all atwitter over the news of Skittles’ new official site (or lack there of.) While reviews were mixed in terms of execution (and originality), I think most agreed it was an A for effort and one of the more progressive social media moves from a brand so far [...]
Tags: Industry News · Marketing · Social Media


