Affinitive’s Social Media Playground

When marketers decide to use any marketing channel, they should always ladder back to the brand’s objectives. This is hardly a novel concept and is part of any strategic process, such as the famed Forrester POST methodology, that many use to determine a Social Marketing plan of action. When it comes to Social Marketing specifically, [...]

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To say the developers here at Affinitive (and around the world) are happy to see Microsoft’s decade old web browser finally go away is a big understatement. Over the last several years there have been many people advocating for “death to Internet Explorer 6.” But in the last couple of months, several things have come around to finally give IE6 the push out the door.

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Like countless others, I’ve been glued to my TV for the past few days absorbing all of the Olympics action, from the opening ceremonies to the drama of the women’s snowboard cross final. At first it was fun watching the Twitterverse provide funny side commentary via the #Olympics hashtag (even I’m guilty of posting a [...]

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Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is.  Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]

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OK Go – This Too Shall Pass from OK Go on Vimeo. I don’t claim to have any of the answers to the many major issues that are currently plaguing the music industry. If I did, I wouldn’t be sitting at this desk. I’d be in world domination mode somewhere up on Broadway where Bad [...]

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As anyone might have guessed, December 2009 brought with it a deluge of year-end retrospectives and year-ahead predictions in social marketing. Industry luminaries, climbers, and just about anyone with a Twitter account and an opinion spoke out.   By putting an ear to the ground one may have heard some harmony emerging, and innovation in cause [...]

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