Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing.... More →
With consumer brands increasingly moving from monitoring conversations to executing word of mouth marketing programs there is a growing need for clarification of the various options available to a brand marketer when executing a WOMM initiative. Most everyone we talk to understands the need and importance for word of mouth but since it’s still a [...]
More than four in 10 consumers aged 18+ (42.6%) say their electronics purchases in 2007 were influenced by word-of-mouth (WOM), according to a recent study by BIGresearch. Medium 2007 Word of Mouth 42.6% Read article on product 34.3% Newspaper inserts 30.5% Broadcast TV 27.9% In-store promotion 27.4% Magazines 24.7% Coupons 23.1% Direct mail 22.5% Internet [...]
Two recent articles have caught my attention that attempt to challenge some of the fundamentals of word of mouth marketing theory and metrics: The first, Is the Tipping Point Toast, discusses challenges being made to the “influencer” model made famous in WOM101 books The Tipping Point and The Influentials. In it, Duncan Watts, a researcher [...]