As companies continue to expand/extend their social footprints, they are increasingly benefiting from both the resulting traffic they are receiving from people sharing content from their websites with others as well as traffic to areas of their website containing user-generated content (UGC) from search engines. I refer to these concepts as Social Referrals and Social [...]
Entries Tagged as 'Marketing'
The Value of “Social Referrals” vs. “Social SEO” (and Differences!)
June 30th, 2010 · View Comments
Tags: Marketing · Social Media · Strategy
Location-Based Marketing – “Mayors” or “Mascots”?
June 18th, 2010 · View Comments
I’m as excited as anyone about the social marketing potential of the ‘real-time’ web, particularly as it applies to the mobile/location-based space. As more and more people flock to apps such as Foursquare, Gowalla, and BriteKite to document their every movement, everyone from local businesses to global brands are taking notice and trying to put [...]
Tags: Marketing · Social Media · Strategy
Trending UP
June 9th, 2010 · View Comments
What is real? If you were to watch David Kaplan’s new short movie entitled, Play, reality could just be a game. If reality is simply what your five senses feed your brain, it is nothing but a series of electrical impulses. So there’s reality reality, as in the sensation of spring time when the barren [...]
Tags: Marketing · Social Media
A Visualization of the “Social” Landscape…
March 24th, 2010 · View Comments
For those of us working on the front-lines of social marketing, we’re often faced with the challenge of clients telling us they are looking for one thing (i.e., “We want to identify and directly engaging 5,000 of our most passionate customers by developing a customer community”), but measuring the success/value of such initiatives against another [...]
Tags: Marketing · PR · Research · Social Media · Strategy
The Big “O” in the Social Sphere
March 3rd, 2010 · View Comments
When marketers decide to use any marketing channel, they should always ladder back to the brand’s objectives. This is hardly a novel concept and is part of any strategic process, such as the famed Forrester POST methodology, that many use to determine a Social Marketing plan of action. When it comes to Social Marketing specifically, [...]
Tags: Industry News · Marketing · Social Media
Want Word of Mouth? Make it Easy for Your Customers to Share (Offline)
February 26th, 2010 · View Comments
While I know it’s very easy for us marketers to all get worked into social media hysteria, let’s not lose sight of the fact that over 80% of Word of Mouth recommendations happen offline. Twitter might be “sexy”, but face-to-face is still king. That being said, I find it surprising that more brands aren’t providing [...]


