Affinitive’s Social Media Playground

Welcome to Social Media Playground, a place to discuss all things related to word of mouth (WOM) and social media marketing. Brought to you by Affinitive, a word of mouth and social media marketing, technology and strategic solutions firm located in New York City and San Francisco.

Affinitive’s Social Media Playground

Entries Tagged as 'Marketing'

The Big “O” in the Social Sphere

March 3rd, 2010 · Comments

When marketers decide to use any marketing channel, they should always ladder back to the brand’s objectives. This is hardly a novel concept and is part of any strategic process, such as the famed Forrester POST methodology, that many use to determine a Social Marketing plan of action.
When it comes to Social Marketing specifically, those [...]

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Tags: Industry News · Marketing · Social Media

Want Word of Mouth? Make it Easy for Your Customers to Share (Offline)

February 26th, 2010 · Comments

While I know it’s very easy for us marketers to all get worked into social media hysteria, let’s not lose sight of the fact that over 80% of Word of Mouth recommendations happen offline. Twitter might be “sexy”, but face-to-face is still king.
That being said, I find it surprising that more brands aren’t providing simple [...]

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Tags: Marketing · Strategy

“You Have To Be In It To Win It!”

February 17th, 2010 · Comments

If you had asked me in 2005 what I’d be doing for a living in 2010, the answer would have never been social media strategy.  The Internet, then, for me was a tool to gather information, not a tool by which I would interact with my friends, receive news and get through my day with.  Five [...]

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Tags: Marketing · Social Media · Strategy

Facebook ‘Impressions’ Lend Little Insight

February 10th, 2010 · Comments

Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is.  Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]

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Tags: Industry News · Marketing · Research · Social Media

Social Marketers Beware: Multitasking is for Dummies

February 5th, 2010 · Comments

So, you’re a social marketing professional with your fingers all over the Internet, constantly tapped into the river of information flowing out on the wire. Sometimes it feels like you are sitting behind the control panel of the Nebuchadnezzar watching the matrix flow down the screen in odd characters. In the future Tweets [...]

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Tags: Marketing · Social Media · Strategy

Three Years.

February 2nd, 2010 · Comments

Sunday marked my three-year anniversary with Affinitive. While three years might not be a monumental milestone for many who have been with companies for decades, in the agency world in this city – it is a measurable moment.  At least it is for me. My longest commitments outside of Affinitive are to my chihuahua and [...]

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Tags: Marketing · PR · Self-Promotion · Social Media