Archive for 'Marketing'

StumbleUpon – The Next Big Thing In Social Media?

Posted 02 February 2012 | By | Categories: Marketing, Social Media | No Comments

Even though StumbleUpon, the service that uncovers new and interesting content on the Web based on user’s likes and interests, has been around since 2001, the social networking platform and its capabilities haven’t been fully understood. With the site’s recent growth and re-branded identity, StumbleUpon is demanding the attention of both casual internet browsers and social [...]

How To Get More Out Of Your Facebook Insights

Posted 01 February 2012 | By | Categories: Analytics, Marketing, Social Media, Strategy | No Comments

Still grappling with the latest changes to the Facebook insights dashboard?  Did you rack your brain over the difference between Engaged Users and People Talking About This, Consumptions and Stories, Reach and Impressions?  Did your heart rate increase a little when Facebook announced they were eliminating the old insights dashboard at the end of January? [...]

Bring on RFID!

Posted 26 January 2012 | By | Categories: Marketing, Social Media, Technology | No Comments

Ready or not, the use of RFID (Radio-Frequency Identification) is going to rise in the not so distant future.  If you’re not familiar with RFID, it’s wireless technology that allows data to be shared between two devices within a close range. Still a little confused? That’s OK. Whether you’ve knowingly come into contact with RFID [...]