If you had asked me in 2005 what I’d be doing for a living in 2010, the answer would have never been social media strategy. The Internet, then, for me was a tool to gather information, not a tool by which I would interact with my friends, receive news and get through my day with. Five [...]
Entries Tagged as 'Marketing'
“You Have To Be In It To Win It!”
February 17th, 2010 · View Comments
Tags: Marketing · Social Media · Strategy
Facebook ‘Impressions’ Lend Little Insight
February 10th, 2010 · View Comments
Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is. Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]
Tags: Industry News · Marketing · Research · Social Media
Social Marketers Beware: Multitasking is for Dummies
February 5th, 2010 · View Comments
So, you’re a social marketing professional with your fingers all over the Internet, constantly tapped into the river of information flowing out on the wire. Sometimes it feels like you are sitting behind the control panel of the Nebuchadnezzar watching the matrix flow down the screen in odd characters. In the future Tweets will be [...]
Tags: Marketing · Social Media · Strategy
The Importance of Voice
January 25th, 2010 · View Comments
Those of you who watch a little show called Glee are aware of how important it is to “find your voice”. While characters on Glee find their literal voice, the lesson to be learned from the show is the importance of understanding who you are and staying true to that personality. The same can be [...]
Tags: Marketing · Social Media · Strategy
Embeds: A Music Industry Martyr
January 19th, 2010 · View Comments
OK Go – This Too Shall Pass from OK Go on Vimeo. I don’t claim to have any of the answers to the many major issues that are currently plaguing the music industry. If I did, I wouldn’t be sitting at this desk. I’d be in world domination mode somewhere up on Broadway where Bad [...]
Tags: Industry News · Marketing · Social Media
Program To Watch: Pepsi Refresh
January 15th, 2010 · View Comments
As anyone might have guessed, December 2009 brought with it a deluge of year-end retrospectives and year-ahead predictions in social marketing. Industry luminaries, climbers, and just about anyone with a Twitter account and an opinion spoke out. By putting an ear to the ground one may have heard some harmony emerging, and innovation in cause [...]
Tags: Industry News · Marketing · Social Media


