Affinitive’s Social Media Playground

If you had asked me in 2005 what I’d be doing for a living in 2010, the answer would have never been social media strategy.  The Internet, then, for me was a tool to gather information, not a tool by which I would interact with my friends, receive news and get through my day with.  Five [...]

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Any marketer who has directly measured or quantified the performance of a Facebook page or application knows full well how primitive and unreliable the Facebook Insights dashboard is.  Fan count, page views, and interaction rates serve as the key metrics which, to Facebook’s argument, does provide ‘insight’ into a page, but offers limited access below [...]

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So, you’re a social marketing professional with your fingers all over the Internet, constantly tapped into the river of information flowing out on the wire. Sometimes it feels like you are sitting behind the control panel of the Nebuchadnezzar watching the matrix flow down the screen in odd characters. In the future Tweets will be [...]

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Those of you who watch a little show called Glee are aware of how important it is to “find your voice”. While characters on Glee find their literal voice, the lesson to be learned from the show is the importance of understanding who you are and staying true to that personality. The same can be [...]

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OK Go – This Too Shall Pass from OK Go on Vimeo. I don’t claim to have any of the answers to the many major issues that are currently plaguing the music industry. If I did, I wouldn’t be sitting at this desk. I’d be in world domination mode somewhere up on Broadway where Bad [...]

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As anyone might have guessed, December 2009 brought with it a deluge of year-end retrospectives and year-ahead predictions in social marketing. Industry luminaries, climbers, and just about anyone with a Twitter account and an opinion spoke out.   By putting an ear to the ground one may have heard some harmony emerging, and innovation in cause [...]

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