Archive for 'Marketing'

Using Hashtags to Launch Your Book

Posted 21 November 2011 | By | Categories: Marketing, Social Media, Strategy, Uncategorized | 1 Comment

   Twitter is a wordsmith’s best friend, so it’s no surprise that authors flock to the micro-social networking service to help launch their books. While most book launch campaigns on Twitter go under the radar, every once in awhile a hashtag will hit it big, or at least be so interesting that you can’t help [...]

Your Personal “Smart” Social Planner

Posted 15 November 2011 | By | Categories: Marketing, Social Media | No Comments

Having a personal assistant would be nice. Instead of managing my own calendar, I’d have someone that keeps my contacts up to date, remembers all of my important events, alerts me when things come up, and even knows my interests so well that they could point out a special sale that I’d be interested in. [...]

Own Your Links: Branding for URL Shorteners

Posted 01 November 2011 | By | Categories: Marketing, Social Media | No Comments

Read an interesting article online or find a funny video on YouTube? Just like millions of people every day, you’re probably going to share that URL with others. To give you an idea of how common this is, in 20 minutes 1,000,000 links are shared on Facebook and everyday tens of millions of links are tweeted [...]